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Who Owns the Data? – and is it Secure?

Businesses today are collecting data in quantities like never before, using methods and technologies that often result in significant cases of data misuse.

As part of ESOMAR’s continued commitment to better understand how data is being used, being controlled, and who ‘owns’ that data, we conducted – in partnership with Kadence International - a multi-country study amongst executives working in marketing, advertising, market research, and IT.

The results showed that although business leaders across the world put a high commercial value on consumer data, they place far less emphasis on ensuring its security.

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To lead in the markets you compete in and unleash you business’ full potential you need access to the latest innovation techniques and business intelligence. Equipped with the most actionable, evidence-based insights and knowledge, ESOMAR Corporate Membership offers you exactly that and more.

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Access to the global ESOMAR Job Board

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Client success stories

Get inspired by the Eureka moments of today’s market research!

The Eureka initiative shares practical examples of how research has made an impact that matters to organisations, governments, and society. Power your creativity by those ‘a-ha’ moments of market research and accelerate your business outcomes.

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Additional content, carefully selected for you

Presentation recording (ESOMAR Asia Pacific 2018) Insights to rebuild a B2B Business
Presentation recording (ESOMAR Latin America 2018) The Thermometer: Transforming a crisis into an opportunity
Presentation recording (ESOMAR Congress 2018) BBC Injecting Emotion
Research paper (ESOMAR Asia Pacific 2018) NUDGE - Your Way to Successful Brand Relaunches Download
Research paper (ESOMAR Latin America 2018) Brain Systems and Brand Experiences Download
Research paper (ESOMAR Congress 2018) How We Used a Robot to Solve a Very Human Problem Download
Video (ESOMAR Congress 2018) Interview with Coca-Cola and Keen As Mustard
Video (ESOMAR Congress 2018) Interview with PepsiCo
Video (ESOMAR Congress 2018) Interview with Microsoft

Get a lot more content in our Resources Library (available for ESOMAR Members)