Magazine & blog

Research World in print

Research World is the leading global magazine, exploring the latest trends, innovations and showcasing practical case histories from the world of the data, research and insights industry and beyond.


Circulated in more than 130 countries and read by 35,000+ professionals, Research World magazine informs and guides researchers – helping our industry stay ahead of the latest developments in tools, technology and business applications.

Research World is published 6 times a year and sent out to all ESOMAR Members. The magazine is also distributed through the Wiley Online Library to academic and corporate libraries.


Advertising in Research World
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6 issues per year
100 countries
35,000+ readers

Advertising terms


All prices are exclusive of 21% Dutch VAT (Value Added Tax). VAT will apply if either a) your company is based in the Netherlands, or b) your company is based in an EU country but can not provide a VAT number on the order form.

Acceptance of advertising

Any advertising, publication orders and event registrations of the advertising company and / or its employees. Responsibility for paying the invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising agency.

Copy delivery

It is the advertiser’s responsibility to provide the materials before the copy date as specified in the advertising schedule. ESOMAR does not accept responsibility for any loss as result of misprints in ads that were supplied in any formats other than those specified by ESOMAR.


Research World’s editorial calendar may be changed without prior notice. ESOMAR is free to change all characteristics of the magazine without prior notice to the advertisers. ESOMAR does not accept liability for any loss or damage resulting such changes in the planned production and / or mailing dates of Research World.


Cancellations must be received by ESOMAR in writing. The following charge will apply if the cancellation is received at the ESOMAR office:

  • More than 4 weeks before the advertising deadline – No charge
  • Less than 4 weeks before the advertising deadline - 50% cancellation fee will apply. Alternatively the advertising spot can be reassigned to the next issue at the normal rate plus a 25% reassignment charge.
  • Less than 1 week before the advertising deadline – 100% fee will apply

* A copy of the ICC/ESOMAR International Code of Marketing and Social Research Practice is available on the ESOMAR website.
** “Authorised signatory/ies” refers to the person or persons authorised to sign on behalf of the company in accordance with its statutes. For instance, in the U.K. and the Republic of Ireland, the signatures of two Directors will be required.

Advertisements are accepted on condition that their content does not contravene the Code of the International Chamber of Commerce, Paris, and / or the ‘Stichting Reklameraad’ of the Netherlands. ESOMAR reserves the right to refuse any advertisement or cancel any pre-paid advertisement as it deems appropriate to avoid conflicts of interest and to make decisions in the best interest of the Society.

“I / We declare that I / we have read and understand the ICC / ESOMAR International Code on Market and Social Research* and affirm for and on behalf of the Company of which I / we am / are the Authorised Signatory / ies** that this company undertakes to apply the provisions contained therein to each and every marketing or social research contract which it may undertake.
In particular, I / we affirm that we agree to apply Rule 15 of the ICC / ESOMAR Code and confirm that when acting in the capacity as researchers, this company will not undertake any non-research activities, for example database marketing involving data about individuals which will be used for direct marketing and promotional activities. I / We agree that this company will always clearly differentiate any such non-research activities from marketing research activities, in the way they are organised and carried out.”


ESOMAR is not responsible for any loss as a result of delay or non-delivery of Research World.


Advertisements will be invoiced two months prior to the shipment of Research World. Payment should be received within 30 days of the invoice date. If payment is not received, ESOMAR reserves the right to cancel any advertising, publication orders and event registrations of the advertising company and/or its employees. Responsibility for paying the invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising agency.

Contributing to Research World

We champion...

Originality and creativity, challenging and critical, global relevance;

Practical rather than theoretical with a strong relevance for marketing and business.

We champion...

Unpublished articles are invited on:

New thinking and the latest research tools, techniques, technology and applications;

Critical analysis about the contribution of research in solving business problems;

Managing innovation: new frontiers in developing new products and services;

Trend articles: what is on the marketing horizon; the future role of research;

Case histories on how top performing companies make strategic and effective use of research;

Managing consumer information and how to embed consumer insights in the organisation;

How to optimise the client provider relationship to deliver quality research;

Evaluating the approach: What went right and what went wrong;

Consumer insights that tell a new or surprising story about a particular industry or market;

Stimulating and challenging debates about key research issues and controversies.

Exciting news

ESOMAR has entered into a licensing agreement with Wiley Publishers for the online PDF of Research World to market it globally via the Wiley Online Library, a high-trac subscription-based online publishing platform, for researchers, authors and academic and corporate libraries.


Please write to Angela Canin ( if you are interested writing an article for Research World.

Contributions must be written in English with the title of the article and author(s)’ name, position in company, address, phone, and email address and a photo of the author(s), colour, 300 dpi.

The Research World editorial team

Simon Chadwick

Editor in Chief

Simon Chadwick is Managing Partner of Cambiar. He has held a number of senior executive positions in the industry, including CEO of NOP World. He is a past Chair of CASRO and has held numerous other industry board positions. A frequent speaker at conferences, he has over 100 published articles and papers to his name.

Kathy Joe


Kathy Joe is also Professional Standards and Public Affairs Director at ESOMAR working with expert terms to promote and defend market, social and opinion research by developing international guidelines and a public affairs programme to monitor, assess and influence EU and other international legislation especially relating to data privacy. She has worked at various publications including The Economist and Euromoney.

Angela Canin


Angela Canin is also the Manager Development at ESOMAR. She has worked in the field of product development in Europe, the USA and Africa developing and refining products and services internationally. She uses these skills to support the industry by developing and improving the product offering at ESOMAR.

John Forsyth

Founder of Forsyth Insights LLC which aspires to help organizations build and evolve their mindsets and capabilities to continuously learn about their consumers in ways to help shape their businesses. Before that, John spent 28 years at McKinsey where he was a partner leading the Marketing Insights and Analytics practice. He has written articles and been a keynote speaker at many conferences on the topics of marketing strategy, consumer insights, and consumer behaviour.

John Kearon

John Kearon is Chief Juicer at BrainJuicer PLC, a leading international online insights agency. A lawyer by degree, he has been a Marketer for Unilever, Planning Director at Publicis and founder of Brand Genetics, innovation agency. As Inventor of BrainJuicer’s patented research tools/methods, he was nominated Emerging Entrepreneur of the Year (Ernst & Young – 2005 winner).

Rex Briggs

Rex Briggs is the founder and CEO of Marketing Evolution, a marketing ROI research consulting firm. Marketing Evolution applies measurement, management dashboard and consulting processes to help clients improve marketing accountability and ROI. Advertising Age called Rex Briggs’ book, What Sticks, the most important work in advertising research in more than a decade.

Seán Meehan

Seán Meehan is Martin Hilti Professor at IMD International Institute for Management Development. Customer orientation drives his professional agenda. He co-authored the award winning Simply Better and his articles have been published in Harvard Business Review and MITSloan Management Review. Clients include Telefonica, Toyota, Air France-KLM, Hilti and Philips.

Selin Cetinelli

Selin Cetinelli is Director of Consumer and Market Insight at Unilever, responsible for the North Africa, Middle East, Central Asia, Turkey, Russia, Ukraine, Belarus region. Having lived abroad for 15 years in diverse countries such as US, China, Bulgaria, Netherlands, Egypt, and having visited 35+ countries has shaped her passion for cross-cultural consumer understanding to pursue a career in research upon graduating from the Middle East Technical University with a degree in Management. She has been with Unilever for 17 years, beginning her career at Unilever Egypt as a market research trainee. After moving to Unilever Turkey in 1998, she set up and led many roles within consumer and market research both at local and international levels. Selin diversified her experience by also moving to marketing, leading top Unilever brands for the region before returning to CMI. Her area of expertise is in insight activation where she won a global award for landing Dirt is Good.