Information and resources on polling

When the outcome of an election differs from polling predictions, the value of polls may be questioned. But polling is essential to give the population a voice.

Polling embargoes or a lack of polling can lead to an uninformed voting population. Reported poll results let people know how others feel about the country’s political parties, government policies, and current events. Election polls create a shared expectation of an election’s outcome. This is vital for a strong and stable democracy.

Recent issues with polling point to the continuing need for knowledge and training about polls – not just for those who conduct polls, but also for those who report on them.

This page includes a collection of ESOMAR resources that provides knowledge, training, information and guidelines on polls for journalists, policy makers and pollsters alike.

Report ESOMAR/WAPOR - Freedom to Conduct Opinion Polls Download
Paper (ESOMAR Congress 2017) Are We Getting Worse at Political Polling (J. Puleston) Download
Guideline ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys
Guideline ESOMAR FAQs on Opinion and Election Polls Download
Position Statement (March 2016) March 2016: ESOMAR/WAPOR Position Statement on Polling in Greece Download
Article (RW Connect, March 2018) ESOMAR in Uruguay: Does Regulation Contribute to a Better Democracy?
Blog (RW Connect) All articles on RW Connect on Polling
Report Previous versions of the report on Freedom to Publish Opinion Polls
Article (WAPOR, September 2018) Freedom to Publish Public Opinion Research: The State of the World